FCJ-164 ‘Don’t be Rude on the Road’: Cycle Blogging, Trolling and Lifestyle

Steve Jones Nottingham Trent University [Abstract] Introduction In her introduction to Cyclebabble: bloggers on biking (2011: ix), the British journalist Zoe Williams argues that, whatever cyclists’ differences, ‘We revel in our differences: Lycra mankini or tweed trousers tucked into your sock? Traffic lights – a suggestion or an order? Racer or hybrid, helmet or commando, freewheel or fixie. Nothing sours the bond’. And yet the Guardian’s ‘Bike Blog’, the on-line discussion board from which the selection of posts in Cyclebabble is drawn, is partly constituted by precisely such a souring of the bond. Accusations of trolling abound, from both within and outside cycling’s various practices and subcultures. In particular, discussion is regularly prefaced or framed–as in the quote above–by a set of negative conventions (such as riding through red lights, the exemption of cycling from ‘road tax’, or the wearing of ‘inappropriate’ clothing), which are variously used to condemn all…

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